About UsUpdated a month ago

About The Hero Company

At The Hero Company, our mission is simple yet powerful: to make a lasting impact on the lives of veterans in need. Our founder, Marshall Morris, a U.S. Veteran, created The Hero Company as a way to give back to the brave men and women who have served our country. Through our for-profit, for-purpose retail model, we use our products as a vehicle to raise awareness and funds to support pairing veterans with life-saving service dogs.

How We Give Back

Every purchase made in our store helps drive our mission forward. We proudly donate 20% of the proceeds from each product sold, and 100% of all direct, tax-deductible donations go directly toward funding service dogs for veterans—at zero out-of-pocket cost to them. These donations and purchases directly support our trusted partner organizations, which specialize in training and pairing service dogs with veterans in need. To learn more about our partners, visit: The Hero Company Partnerships.

Our Impact

Thanks to the incredible generosity of our customers and donors, we have raised over $1,500,000 to date. But we’re not stopping there. We are on a mission to raise $10 million to help even more veterans receive the service dogs they deserve.

By supporting The Hero Company, you are directly contributing to a life-changing cause—helping veterans regain independence, confidence, and a renewed sense of purpose through the companionship of a service dog. Together, we can continue to make a difference, one hero at a time.